Episode 001 – Why Consumer Goods brands don’t need CRM

If you work in an industry that sells products to massive consumer markets, its important to understand that you should not be doing what it is traditionally understood as CRM, but consumer engagement. This distinction is extremely important then for selecting the right software to execute it massively and consistently through multiple touchpoints. CRM softwares is not what a Consumer Goods company needs, but a Consumer Engagement one.

Las 5 muertes

Nota nerd: para aquellos que no son fans de Jurassic Park, Las 5 Muertes son las 5 islas donde transcurre mayoritariamente la historia. En estos 6 años que llevamos construyendo e implementando Thalamus en empresas globales y locales, sumado a los más de 15 años de...