Episode 002 – What is Consumer Engagement
For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.
Episode 001 – Why Consumer Goods brands don’t need CRM
If you work in an industry that sells products to massive consumer markets, its important to understand that you should not be doing what it is traditionally understood as CRM, but consumer engagement. This distinction is extremely important then for selecting the right software to execute it massively and consistently through multiple touchpoints. CRM softwares is not what a Consumer Goods company needs, but a Consumer Engagement one.
