What is Thalamus?
Integrate all your digital touchpoints.
Your brand touchpoint builders (marketing agencies, digital agencies, and so forth) can easily integrate websites, mobile apps, Facebook apps, among others, with Thalamus.
This way, touchpoints no longer need to handle information or brand business rules. Thalamus will do it through our Thalamus Intelligent API.
A major benefit
Thalamus is a software solution that runs “in the shadows”, behind brand touchpoints, analyzing how to react to each consumer interaction, without the consumer ever noticing.
Thalamus provides touchpoints with the necessary information to act wisely. And it does so with no design restrictions, which is vital for brand building and design creativity.
When implementing Thalamus, consumers and customers behavioral information is collected from touch points. This behavioral data is turned into actionable knowledge.
Everything consumers and customers do is automatically categorized, added to their profile, and can be used for:
Dynamic segmentation based on behavior
Triggering outbound communications
Triggering activities and prizes
Measuring communication and activity effectiveness
Analyzing consumer behavior
Send omnichannel outbound communications.
Once Thalamus gathers consumer and customers information, you can start sending outbound communications with just a few clicks. Send massive or triggered communications.
Thalamus is a truly omnichannel platform, allowing you to communicate through:
Brand Private Inbox
Mobile Push Notification
Web Push Notification
Facebook Ads custom audiences
Google Ads custom match audiences
Twitter Ads tailored audiences
Execute Activities and Promotions.
An activity is one of the most important moments to learn about consumers and customers, not only from their explicit data (what they tell you), but also from the implicit information (based on their behavior).
As Thalamus provides an Activity module, at any integrated touchpoint the following can be implemented:
- Banner personalization
- Mileage programs
- Instant wins
- Gamification activities with missions
- Event invitations
- Pay it forward activities
- Trade marketing activities
Analyze, learn and react.
A crucial part of our success is that we provide a top-notch, out of the box business intelligence tool , which is integrated into Thalamus: Tableau.
For each module used to gather consumer information, there is an analytical model and a set of standard reports, cubes and dashboards available for you on Thalamus, using Tableau Online.
Your data is secure with us.
Data security is indeed one of our main concerns as well as one of our greatest strengths.