Gaston Blanco, Author at Thalamus | Saas Marketing Platform

Consumer experience and its impact on NPS

by Gaston Blanco | 2023-01-24 | Consumer engagement

The Net Promoter Score (NPS) The NPS is a loyalty indicator that enables monitoring of the quality of the consumer’s experience, by way of one single question about the likelihood of recommending the product or service on a scale of 0 to 10. The final result is an...

Are you measuring the right things in order to manage your investment at the point of sale?

by Gaston Blanco | 2023-01-24 | Trade engagement

Invest more to boost retail transactions. Is that really productive? The lack of audits and tools that effectively measure at the point of sale can explain why you’re not selling more. If you can´t measure it, you can´t improve it. That famous saying by...

Episode 005 – How to kick-start your Consumer Engagement strategy

by Gaston Blanco | 2020-10-27 | Consumer engagement, Corporate IT Management, Corporate Management, MarTech in 5 minutes, Technology

For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.

Episode 004 – Oh no! More IT lemmings!

by Gaston Blanco | 2020-09-14 | Consumer engagement, Corporate IT Management, Corporate Management, MarTech in 5 minutes, Technology

For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.

Episode 003 – When IT bullying Marketing leads to terrible solutions

by Gaston Blanco | 2020-08-25 | Consumer engagement, Corporate IT Management, MarTech in 5 minutes, Technology

For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.

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