What´s Omnichannel and what do you need to implement it?
What are Omnichannel strategies and why do you need to implement them? The way we do business and design our marketing strategies is dramatically different to what we used to do a few years back. Nowadays, our clients are hyperconnected and expect specialized services...Consumer experience and its impact on NPS
The Net Promoter Score (NPS) The NPS is a loyalty indicator that enables monitoring of the quality of the consumer’s experience, by way of one single question about the likelihood of recommending the product or service on a scale of 0 to 10. The final result is an...Episode 005 – How to kick-start your Consumer Engagement strategy
For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.
Episode 004 – Oh no! More IT lemmings!
For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.
Episode 003 – When IT bullying Marketing leads to terrible solutions
For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.
