Are you measuring the right things in order to manage your investment at the point of sale?
Invest more to boost retail transactions. Is that really productive? The lack of audits and tools that effectively measure at the point of sale can explain why you’re not selling more. If you can´t measure it, you can´t improve it. That famous saying by...Episode 005 – How to kick-start your Consumer Engagement strategy
For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.
Episode 004 – Oh no! More IT lemmings!
For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.
Episode 003 – When IT bullying Marketing leads to terrible solutions
For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.
