Technology Archives

Episode 005 – How to kick-start your Consumer Engagement strategy

por Gaston Blanco | 2020-10-27 | Consumer engagement, Consumer engagement, Corporate IT Management, Corporate IT Management, Corporate Management, Corporate Management, MarTech in 5 minutes, MarTech in 5 minutes, Technology, Technology

For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.

Episode 004 – Oh no! More IT lemmings!

por Gaston Blanco | 2020-09-14 | Consumer engagement, Corporate IT Management, Corporate Management, MarTech in 5 minutes, Technology

For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.

Episode 003 – When IT bullying Marketing leads to terrible solutions

por Gaston Blanco | 2020-08-25 | Consumer engagement, Corporate IT Management, MarTech in 5 minutes, Technology

For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.

What´s Omnichannel and what do you need to implement it?

por Alejo Avalos | 2019-05-24 | Consumer engagement, Technology, Trade engagement

What are Omnichannel strategies and why do you need to implement them? The way we do business and design our marketing strategies is dramatically different to what we used to do a few years back. Nowadays, our clients are hyperconnected and expect specialized services...

Episode 005 – How to kick-start your Consumer Engagement strategy

Episode 004 – Oh no! More IT lemmings!

Episode 003 – When IT bullying Marketing leads to terrible solutions

What´s Omnichannel and what do you need to implement it?

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