Blog
What´s Omnichannel and what do you need to implement it?
What are Omnichannel strategies and why do you need to implement them? The way we do business and design our marketing strategies is dramatically different to what we used to do a few years back. Nowadays, our clients are hyperconnected and expect specialized services...
Consumer experience and its impact on NPS
The Net Promoter Score (NPS) The NPS is a loyalty indicator that enables monitoring of the quality of the consumer’s experience, by way of one single question about the likelihood of recommending the product or service on a scale of 0 to 10. The final result is an...
Are you measuring the right things in order to manage your investment at the point of sale?
Invest more to boost retail transactions. Is that really productive? The lack of audits and tools that effectively measure at the point of sale can explain why you’re not selling more. If you can´t measure it, you can´t improve it. That famous saying by...
5 key ideas for maximizing indirect distribution and market visibility
The impact of strategic distribution Do you know who your clients are, what they buy and how much? If the answer is that you only handle some of this information, or flat-out don't know, it's because you're missing out on a big part of the picture. If your...
Episode 005 – How to kick-start your Consumer Engagement strategy
For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.
Episode 004 – Oh no! More IT lemmings!
For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.
Episode 003 – When IT bullying Marketing leads to terrible solutions
For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.
Episode 002 – What is Consumer Engagement
For companies that sell goods or services to consumers, Consumer Engagement is the management of the relationship between the consumer and the brand at any touchpoint.
Episode 001 – Why Consumer Goods brands don’t need CRM
If you work in an industry that sells products to massive consumer markets, its important to understand that you should not be doing what it is traditionally understood as CRM, but consumer engagement. This distinction is extremely important then for selecting the right software to execute it massively and consistently through multiple touchpoints. CRM softwares is not what a Consumer Goods company needs, but a Consumer Engagement one.
Crises and the Hunger Games
For those who haven't seen "The Hunger Games" saga, here's a brief overview: The nation of Panem emerged from the ruins of what was once known as North America. 74 years ago, the 12 districts affected by poverty in Panem rebelled against the wealth-controlling...
