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Episode 001 – Why Consumer Goods brands don’t need CRM

Episode 001 – Why Consumer Goods brands don’t need CRM

If you work in an industry that sells products to massive consumer markets, its important to understand that you should not be doing what it is traditionally understood as CRM, but consumer engagement. This distinction is extremely important then for selecting the right software to execute it massively and consistently through multiple touchpoints. CRM softwares is not what a Consumer Goods company needs, but a Consumer Engagement one.

Crises and the Hunger Games

Crises and the Hunger Games

For those who haven't seen "The Hunger Games" saga, here's a brief overview: The nation of Panem emerged from the ruins of what was once known as North America.  74 years ago, the 12 districts affected by poverty in Panem rebelled against the wealth-controlling...

The Five Deaths

The Five Deaths

Note for nerds before we begin: The Five Deaths are the name of the 5 islands where Jurassic Park takes place. In these 6 years that we’ve been building and implementing Thalamus in both multinational and local companies, added to the more than 15 years of experience...

Consumer experience and its impact on NPS

Consumer experience and its impact on NPS

The Net Promoter Score (NPS) The NPS is a loyalty indicator that enables monitoring of the quality of the consumer’s experience, by way of one single question about the likelihood of recommending the product or service on a scale of 0 to 10. The final result is an...

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